Illustrator and Animator
Logo / Application Design
Background: Smitty’s Market is a traditional Texas barbeque restaurant in Lockhart, Texas. It is a family owned business that has been around in the same location for more than fifty years. Smitty’s is very traditional in the way they do things and are often praised for smoked meats; all comes “directly from the pitmaster” and is “served on butcher paper” amid “hallowed smoky brick walls”, where the strict “no sauce, no plates, no forks” policy is alive and well. They have been doing things the way that they have been doing for so long that it has become second nature to the locals.
Logo Concept: The complete rebrand starts off with the logo that brings in elements of what the restaurant is famous for (their spicy sausages) with a modern spin with the badge style logo and stacked typography.