Illustrator and Animator
BRANDING AND FOOD TRUCK DESIGN
Background: Dante Fried Chicken was founded by Chef and “Fried Chicken Connoisseur”, Dante Gonzales. Dante Fried Chicken is based in Los Angeles California. It started off as a pop up gourmet food truck, with recipes that are inspired by his family’s African and Creole heritage. Lead by his “Ride or Fry“ slogan, Dante sees food as a form of art and often, “pairs conceptual, culinary visions with underground musicians, artists and writers from around the globe, the work of DFC deliciously brings you sensory experiences unlike any other.
Concept: With their fried chicken being well known for being spicy, the logo makes use the combination of a stylized chicken figure with flames. The flames is then used incorporation with typography to create the truck.